World Breastfeeding Week 2017 – Good For Baby , Good For Mother

World Breastfeeding week is going to be celebrated between 1 August to 7 August this year.

This is done to create awareness about breast-feeding among mothers and the theme of this year is Sustaining breastfeeding together.


World Alliance for Breastfeeding Action organizes this to put together the efforts of all breastfeeding advocates, government, and the public in more than 170 countries.

Objective :

The objectives of World Breastfeeding week (WBA) are the anchor, inform, engage, and galvanize.

the objective of WBW
the objective of WBW

The anchor means to recognize your role and the difference you make within your area of work while inform means to understand the importance of working together across the 4 Thematic Areas.

Engage talks about reaching out to others to establish areas of common interest. Galvanize says about working together to achieve the SGDs by 2030.

Image- Google

They celebrate this in more than 170 countries. The motto is to create awareness about breastfeeding among mothers. WHO, UNICEF, SIDA, ABM and many other organizations support this.


The idea of WBW was born in the basement of UNICEF office on 14 Feb 1991 when meeting of WABA, Anwar Fazal proposed the idea of celebrating Breastfeeding Day.

After discussions with Janet Nelson and her team at UNICEF, they agreed that a full week would be more practical and effective.

This is how World Breastfeeding Week came.

Image- Google

The first World Breastfeeding Week campaign on the Baby-Friendly Hospital Initiative (BFHI) was launched on 1 August 1992 to commemorate the adoption of the Innocenti Declaration. From 1992 to 1995, each year’s WBW theme focused on one aspect of the innocent targets to ensure their implementation.

Participation across the globe,,Breastfeeding
Participation across the globe

(Source: Google)

About 70 countries participated in the first WBW by organizing seminars, public forums, radio talk show, involving government officials and popular personalities in breastfeeding publicity events, joining the LLLI’s worldwide walk, etc.

By the second year, more than 120 countries had recorded their involvement in the WBW, that has been used as an excellent example of successful social mobilization.

Importance :

Breastfeeding is important,,Breastfeeding
Breastfeeding is important
  • Since time immemorial the human species feeds on mother’s milk, as the normal continuum from pregnancy, through birthing.
  • Breastfeeding is the bond that sustains the mother baby relationship and provides the perfect nutrition, immunological protection and optimal physical and neurological development for the first years of life.

(Source: Google)

  • Breastfeeding not only helps the child but also the mother since it is an integral part of the reproductive cycle.
  • Continued breastfeeding until the age of two years or more brings the reproductive cycle full circle.
  • Studies have shown that there are many women for whom contraception is unavailable, unaffordable or unacceptable.
Breastfeeding is important,,Breastfeeding week
Breastfeeding is important

(Source: Google)

For these women, breastfeeding (according to the LAM criteria below) is the primary means of delaying pregnancy and spacing births.

Moreover, breastfeeding develops emotional and psychological well-being in mothers and has numerous health advantage.

  • It even reduces the risk of breast cancer, ovarian cancer and Osteoporosis and many other.
Breastfeeding is important,,Breastfeeding
Breastfeeding is important,,

(Source: Google)

  • It also reduces the frequency and severity of anemia by delaying the return of monthly periods and helping the mother build her iron reserves.

(Source: Google)

Before birth, the uterus protects the baby against most of the germs to which the mother is exposed.

After birth, the mother’s breast milk continues to protect against many of the viruses, bacteria, and parasites.

Substances in the breast milk not only prevent diseases but also strengthen the development of the baby’s immature immune system.

Breastfeeding is important,,Breastfeeding
Breastfeeding is important,,

(Source: Google)

This results in better health, even years after breastfeeding has ended.

For these and other reasons, based on scientific evidence, the World Health Assembly has adopted as a public health recommendation.

Babies should feed exclusively on breast milk for six months and continue breastfeeding at least until two years of age.

Themes of the Breastfeeding Week:

  • 1992:    “Baby Friendly Hospital Initiative (BFHI)”
  • 1993:    “Mother Friendly Work Place Initiative (MFWI)”
  • 1994:    “Protect Breast feeding: Making the code work”
  • 1995:    “Breast feeding: Empowering Women”
  • 1996:    “Breast feeding:   A Community Responsibility”
  • 1997:    “Breast feeding:   Nature’s Way”
  • 1998:    “Breast feeding:   The Best Investment”
  • 1999:    “Breast feeding:   Education For Life”
  • 2000:   “Breast feeding:   It’s Your Right
  • 2001:    “Breast feeding:   In The Information Age”
  • 2002:    “Breast feeding:   Healthy Mothers And Health Babies”
  • 2003:    “Breast feeding:   In a Globalised World For Peace & Justice”
  • 2004:    “Breast feeding:  Exclusive Breastfeeding-The Gold Standard,  Safe, Sound, Sustainable”
  • 2005:    “Breast feeding:    And Family Foods: Loving  A Healthy-Feeding Other Foods While Breast                and  feeding Is Continued”
  • 2006:    “   Code Watch – 25 Years of Protecting breast Feeding”
  • 2007:    “   Breast-Feeding: The 1st Hour – Save ONE
  • 2008:    “  Mother Support:  Going For The Gold Everyone Wins”
  • 2009:    “   Breast Feeding: A Vital Emergency Response”
  • 2010:    “   Breast Feeding, Just 10 Steps:  The Baby – Friendly Way”
  • 2011:    “   Talk To Me breastfeeding – A 3D Experience”
  • 2012: “   Understanding The Past, Planning For the Future”
  • 2013:    “ Breast Feeding  Support: Close To Mothers”
  • 2014:    “ Breast Feeding: A Winning Goal – For Life”
  • 2015:    “Breast Feeding And Work: Let’s Make It Work”.
  • 2016: “   Breast feeding: Key To Sustainable. For more information stay tuned with us…

(Source: Google)

Lastly, we would say that Breastfeeding is important for your child.

Try to provide it for at least a year. It will benefit both mother and child.

For more information stay tuned with us…



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