Google announced ‘Made For India’ initiative:
On Tuesday, Google launched its recent initiative ‘Google Play Made For India’ to help app developers optimising apps to suit the Indian audience.
Since the consumer’s spends on apps in India has gone up three times Google says this app will highlight the ones optimised for Indian connection devices.
About ‘Made For India’:
Made For India is an initiative to discover and showcase developers who are building high-quality apps and optimising for Indian users.
You must have optimised your mobile application for the Indian market in a unique or innovative way. Then you should consider showcasing it on the play store in India for a limited time.
The app will thus be a category that meets the requirements and developers can apply online to have their app reviewed.
Different tests and tools will be available to ensure that the apps are working on as many devices as possible. Therefore it will meet as many requirements as possible.
Statistics about Indian Android and Google Play Users:
- As per Google, Indian users install more than a billion apps every month from Google Play Store.
- The number of apps installing has thereby grown by 150% year over year in India.
- A Recent report says there are more people using Android devices in India than the US.
- Google Aldo noted 3 times growth on what Indian consumers spending on apps and games in last one year.
“At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant business”, said Purnima Kochikar.
She is the Director, Business Development, Games, and Application, Google Play.
“A lot of what we do at Google Play has supported developer’s imaginations and make Android consumers aware of the amazing new experiences our developers are creating”, she added.